What is Search Engine Optimization; "SEO" and What Can it do for You?

In its most basic form, search engine optimization is a way to get noticed. In the past, businesses had big storefront windows full of things carefully picked to catch the eye of the consumer. In the world of online business, websites are full of things designed to attract the attention of search engines like Google, Yahoo and Youtube. Web users depend on these search engines to help them find information and make decisions. The more importance a search engine places on a website, the more often it will direct people to that site.

SEO is all about making your website more attractive to search engines. This helps increase the number of people visiting a site. It also helps your website appear among the first search results potential customers see.

SEO can be the difference between a thriving online presence and stagnation. What good is a custom, innovative and beautiful website if no one ever sees it?

So what can SEO do your YOU? It can direct more customers to your sight, help businesses and products gain valuable exposure and give you a greater online presence. When a search engine wades into the web looking for answers, SEO makes sure the first site it recommends, is yours!




Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin - Creative Director, Mindshift Media