A good website is a tremendous advantage for any company. It is like having another employee who works 24/7 and never needs to be paid. Unfortunately, simply having a good website is no longer enough. Businesses also need a way to insure people visit their site. There are plenty of ways to do this. Advertising and search engine optimization both work, but one of the cheapest and most effective ways to draw more users to a site is through facebook.
Creating a company facebook page helps businesses target perspective customers in a way few other social mediums can. This may sound far-fetched but it is easy to explain.
When a company creates a facebook page, individual facebook users can become fans of that page. Every time a user becomes a fan, it is announced to all their friends on something called a mini feed. It is also added to that person’s profile. Considering the average facebook user has 130 friends, that means for every person who becomes a fan of a business, that business is advertised to 130 people. This gives any business the opportunity for free exponential advertising.
As a company gains fans on facebook, they also have a direct line of communication to their target market. Businesses can announce events and information via facebook, which is automatically posted to all their fans mini feeds. Fans can then respond to these announcements, providing useful feedback for a business. Companies can also create polls for their fans and gain valuable marketing information without all the cost. Finally, companies can use facebook groups to reach customers by interest, age, and even location. All these methods are free and help direct potential customers back to a companies website. Considering facebook has over 400 million active users, it is a resource companies cannot afford to ignore.Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin - Creative Director, Mindshift Media
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3 comments:
I SO enjoy reading your blog, Tyler! A LOT of valuable and interesting information, for everyone - from techie dinosaurs like me to the high tech prodigy. This latest blog on how Facebook is not only a social network, but a leading edge vehicle for competing in the market place, puts FB in a whole new perspective. More and more people and businesses will begin to not only THINK outside the box, they'll kick the darn thing over and never go back inside again! :) Keep up the great work!
Facebook is one of the most popular social sites today. Also, it helps many novice businesses to find more networks. Although, social sites is good way for networking, finding potential clients, and introducing services and product are kind of difficult, coz' there are some companies that hire superb contractor leads services. This would certainly widen its networking capability thus gaining more potential clients. Using this strategy will surely have a positive effect on the sales.
Facebook is where people stick around during their free time and even during working hours. It's really easy to reach possible customers.
That's why they won't have a problem getting exposure from Facebook.
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