Every business wants to make a good first impression. It builds trust, boosts sales and keeps customers coming back. More and more, peoples first contact with a company is through its website. That makes a professional and informative website more valuable than ever. Overhauling a website may sound like a costly and daunting process but a few easy changes can give a company the competitive edge. The most important of these, is the addition of video.
Anyone can add text and pictures but a professional video makes a site more credible and memorable. People are 40 to 50 percent more likely to remember information in a video rather than text. Visitors to a site are also less likely to spend a lot of time reading information. Web users are looking for more information delivered faster. A great example of this is the apple Ipad videos. Videos like this are the perfect way to reach people. A good video delivers information, engages potential customers and allows companies
to showcase their products or business.
So while pictures may say a thousand words,
video says millions!
Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin - Creative Director, Mindshift Media
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