At Mindshift Media, we specialize in innovative online media campaigns and solutions for all of your visual communication needs. Our award winning team create an effective digital marketing approach, incorporating cutting-edge tactics and results driven strategies. We look forward to helping you achieve the success you deserve!

Monday, November 23, 2009

"Trash Ball" - (Documentary Trailer) Street Kids Soccer Ministry (Kibuye, Rwanda)

In association withh Rick Warren's Saddleback Church and The Peace Plan, Mindshift Media produced, shot and directed a documentary film in Rwanda, Africa on a truly inspiring story. We always welcome new non profits to contact us and see how we can help tell your story.

"Trash Ball" - A Story of Faith and Hope, from the Streets to the Stadium

To view "Trash Ball" on our website, logo onto -

Wednesday, November 18, 2009

Rwanda Soccer Ministry - "Michael's Journey"

Michael Assaraf's Journey to Kibuye, Rwanda and his life changing experiences as he participated in The Peace Plan's Soccer Ministry with more than 300+ children. Michael explains the importance of the ministry, but more importantly what the goals are for spreading the word of Christ to as many children as possible.

I was privileged to travel with the group to Kibuye and experience first hand the benefits of a soccer ministry. It's amazing what a simple soccer ball can do to inspire so many children!

To view our Mindshift Media page and "Michael's Journey" logo onto -

Saturday, November 14, 2009

Andrea Burnett's Video Diary - Soccer Ministry (Rwanda, Africa)

Andrea Burnett traveled to Rwanda, Africa not knowing what to expect. What she came home with was a lot more than she ever anticipated...a new outlook on life! This is her story and her video diary...

To view our Youtube Page and Andrea's Video Diary, logo onto -

Monday, November 9, 2009

Portable Minority Report Device is REAL! Must See Video and Article!

'SixthSense' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.

We've evolved over millions of years to sense the world around us. When we encounter something, someone or some place, we use our five natural senses to perceive information about it; that information helps us make decisions and chose the right actions to take. But arguably the most useful information that can help us make the right decision is not naturally perceivable with our five senses, namely the data, information and knowledge that mankind has accumulated about everything and which is increasingly all available online. Although the miniaturization of computing devices allows us to carry computers in our pockets, keeping us continually connected to the digital world, there is no link between our digital devices and our interactions with the physical world. Information is confined traditionally on paper or digitally on a screen. SixthSense bridges this gap, bringing intangible, digital information out into the tangible world, and allowing us to interact with this information via natural hand gestures. ‘SixthSense’ frees information from its confines by seamlessly integrating it with reality, and thus making the entire world your computer.

The SixthSense prototype is comprised of a pocket projector, a mirror and a camera. The hardware components are coupled in a pendant like mobile wearable device. Both the projector and the camera are connected to the mobile computing device in the user’s pocket. The projector projects visual information enabling surfaces, walls and physical objects around us to be used as interfaces; while the camera recognizes and tracks user's hand gestures and physical objects using computer-vision based techniques. The software program processes the video stream data captured by the camera and tracks the locations of the colored markers (visual tracking fiducials) at the tip of the user’s fingers using simple computer-vision techniques. The movements and arrangements of these fiducials are interpreted into gestures that act as interaction instructions for the projected application interfaces. The maximum number of tracked fingers is only constrained by the number of unique fiducials, thus SixthSense also supports multi-touch and multi-user interaction.

The SixthSense prototype implements several applications that demonstrate the usefulness, viability and flexibility of the system. The map application lets the user navigate a map displayed on a nearby surface using hand gestures, similar to gestures supported by Multi-Touch based systems, letting the user zoom in, zoom out or pan using intuitive hand movements. The drawing application lets the user draw on any surface by tracking the fingertip movements of the user’s index finger. SixthSense also recognizes user’s freehand gestures (postures). For example, the SixthSense system implements a gestural camera that takes photos of the scene the user is looking at by detecting the ‘framing’ gesture. The user can stop by any surface or wall and flick through the photos he/she has taken. SixthSense also lets the user draw icons or symbols in the air using the movement of the index finger and recognizes those symbols as interaction instructions. For example, drawing a magnifying glass symbol takes the user to the map application or drawing an ‘@’ symbol lets the user check his mail. The SixthSense system also augments physical objects the user is interacting with by projecting more information about these objects projected on them. For example, a newspaper can show live video news or dynamic information can be provided on a regular piece of paper. The gesture of drawing a circle on the user’s wrist projects an analog watch.

The current prototype system costs approximate $350 to build.



This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.

click here to view the video -

Tuesday, November 3, 2009

Does Social Network Marketing with Facebook and Twitter Work? Ask Dell!

How Social Network Marketing Can Benefit Your Business - 

In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though as Dell was quick to mention, it took 18 months to make that first million via Twitter, albeit only six to earn the last.

While Dell is a large corporation, with revenues of more than $61 billion in 2008 alone, smaller businesses – significantly smaller businesses – can also benefit from using Twitter as well as other forms of social media, such as Facebook and MySpace. It also includes blogs, particularly community blogs aimed at entrepreneurs, like The Toilet Paper Entrepreneur, which features hundreds of small business owners every week and sites like Help a Reporter Out (HARO), which links businesses with journalists for free. (Think of it as PR 2.0.)

That’s because unlike traditional PR and advertising, which can be costly, the main cost associated with social media is time, not cash (though this may be changing, thanks in part to success stories like Dell’s). And any business willing to spend some time on social media/networking sites, building a community or fan base can benefit.

That’s the beauty of social networking. “It levels the playing field and provides small business owners another platform or medium to leverage from a marketing perspective,” said Scott Bradley, a social media strategist who runs the blog Networking Effectively. “Social media also fosters closer and better company-customer/prospective customer interaction – call it Word-of-Mouth 2.0” – than do the more traditional print advertising and PR he said.


Great Article Written By: Jennifer Lonoff Schiff of