At Mindshift Media, we specialize in innovative online media campaigns and solutions for all of your visual communication needs. Our award winning team create an effective digital marketing approach, incorporating cutting-edge tactics and results driven strategies. We look forward to helping you achieve the success you deserve!

Thursday, April 29, 2010

How to Increase Website Traffic and Unique Visitors to Your Website




Attracting new viewers to a website can be like herding cats. It is hard enough just getting peoples attention online, let alone keeping it. Many companies spend millions of dollars each year just trying to attract people to their page. That is out of the question for most businesses, but thankfully there is another way. A well written and updated blog can help any website without hurting the bottom line. In fact, new content drives all the best web pages including YouTube, Google and Yahoo. The idea is simple, if you never got any mail, you would never check the mail box. So, if there is nothing new on a website, there is no reason to visit it.




By creating a blog, companies attract more customers, get noticed by search engines and get free PR. That may seem like a lot for a simple blog but it is easy to explain.


Search engines look for key words and phrases in every website. The more new information on a site, the higher its ranking with search engines. That means sites with new blog posts are more likely to come up in a search. This increases the sites traffic and the number of people who go to the website regularly. Often these people will post links to the site. This draws in even more users and gives the site more credibility. In short, a blog is one of the fastest, cheapest and most effective ways to promote a website.




Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin - Creative Director, Mindshift Media

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