At Mindshift Media, we specialize in innovative online media campaigns and solutions for all of your visual communication needs. Our award winning team create an effective digital marketing approach, incorporating cutting-edge tactics and results driven strategies. We look forward to helping you achieve the success you deserve!
Showing posts with label effective marketing campaign. Show all posts
Showing posts with label effective marketing campaign. Show all posts
Web surfers spend an average about 48 seconds on a website, unless that website has a video. When a website has a video, viewers spend an average of about 5 minutes and 50 seconds on a site, or 5.33 times more time than on a text website!
Think that’s impressive? Just wait until you get a load of all the other impressive statistics that the video has to offer, such as the fact that optimized websites with video are 53 times more likely to appear on the front page of Google, or that in the last three years mobile video traffic has increased a whopping 5,000 percent!
If you don’t already have video on your website you’ll be champing at the bit to get some video up.
Written By: Megan O'Neill (Social Times) Source: Social Times Infographic
Found It is a revolutionary new lost and found service that needed some assistance creating buzz and getting the word out about their new company. Their solutions allow individuals to track lost items and provides finders incentives to return those lost items. MyFoundIt.com is secure, giving users who sign up greater comfort in knowing they may recover their belongings quickly, easily, and most importantly, without ever giving up their personal identity. To achieve their goal, company officials turned their attention to video. Mindshift Media, along with STVP, produced this campaign that was created exclusively for Found It and revealed at the company’s launch party in Seattle, Washington.
It's EASY -- sign up for an account, place your stickers and start using today.
It's AFFORDABLE -- Plans start at just $19.99 per year.
It's RELIABLE -- Found it uses a simple system in concert with cutting edge technology to help you recover lost belongings quickly and easily.
It's SECURE -- Protecting your identity is our biggest priority. Our system allows someone to immediately contact you via email, text OR phone without ever knowing your personal information.
Welcome to Found It www.MyFoundIt.com. The new online lost and found service allows individuals to track lost items and give finders incentives to return the lost items.
In the past, every business needed three things, a good product, a convincing sales pitch and a willing customer. With people doing more and more business online, that list of three has been steadily growing. The latest addition for the successful online business is multimedia. Having something like streaming video on a website is a must for every business wanting to be taken seriously.
Here is a sample of our home page introduction video, which greets visitors to our website and showcases a short flash video about our business and services.
In today's tech savvy world the importance of multimedia can not be understated. Online video can sell products, promote a business, benefit an organization, tell a story and improve the effectiveness of any website. That may sound like a lot for such a simple addition but video is the most powerful tool in the online marketplace. It can help sell products by offering customers a preview of the items they are interested in. Apple does this with all its products both before and after they are released. That way people can get all the information about an item before they buy, and get help using a product they may already own. When people can see the item before they buy, it builds a feeling of credibility that is missing from much of the online marketplace. This also helps to promote a business. Anyone can put up a website so consumers are looking for a professional, well presented company. A streaming video or motion graphic is just the thing to greet customers and welcome them, while also helping assure them that they are dealing with a legitimate company. Building consumer trust is just the beginning. Video and motion graphics can do so much more to promote a business. This is because they stick with customers long after they have left the page.
People remember 20% of what they hear and only 30% of what they see but a whopping 70% of what they hear and see! That means advertising and marketing money is much better invested in something more than just a simple banner add. People encounter hundreds of those each day and most consumers can’t remember a single one. Customers will remember more from a 3 minute video than they will from a huge block of text. That means company names and contact information are much more likely to be remembered. This benefits the entire organization by spreading the world about the company and helping people remember its message and goals.
The addition of multimedia is about more than just selling a product. It is about selling a company and its ideas. The right video and motion graphic can tell people the story of a company or instantly give consumers a window into what a business does. The possibilities are limitless and growing every day. It is the perfect investment for any company hoping to convey passion, excellence and professionalism along with information.
Sample Online Video Marketing Campaigns presented by:
Flash Video Marketing Campaigns for Websites
Business and Corporate Multimedia Marketing
Promotional Video Marketing
Television Commercials Streamed to your Website to Market Your Business
Non Profit Video Marketing
Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media Written By: Brad Girtz - Mindshift Media Blogger
There are plenty of people out there advocating social media. It has been touted online and in the press as the next generation of communication. This very blog has dedicated many articles to the subject. Despite all that, some companies are still on the fence about social media.
After all, it can be hard to understand the true power of sites life Facebook or Twitter, when huge corporations like Apple or CNN are using them. Social networking may be good for them but it could also be that they are just so popular, that people will seek them out wherever they are. That being said, there is one example free from any corporate celebrity or huge budget, that example is a 21 year old college student named Elise Hall. Using a campaign based largely on Facebook and Twitter, she was just elected to the Oklahoma State House of Representatives. Needless to say, before her political campaign, Hall was a fairly ordinary college student. She had not political war-chest or fame to catapult her into public office, just a computer and the drive to succeed. Using Facebook and Twitter, Hall beat out her opponents.
She did all that while still studying and attending classes. By regularly tweeting and organizing her supporters via social networks, Hall was able to enlist an army of followers. In fact, her cunning use of social media not only got her elected, it got her on CNN, a feat any good business owner would love to replicate. This means two things, a promising political career for Hall, and another good reason for every business to get involved with social media.
Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media Written By: Brad Girtz - Mindshift Media Blogger
Mindshift Media is an interactive multimedia agency located in Bellevue, Washington. From promotional multimedia campaigns to social networking solutions, we provide our clients with many tools needed to succeed in today's global marketplace. Our unique and comprehensive approach to advertising enables us to accommodate a variety of clients, including businesses, organizations, non-profit’s and individual’s. Mindshift Media includes a tight-knit group of experienced multimedia professionals. We enjoy working with results-oriented businesses and ambitious entrepreneurs.
At Mindshift Media, we specialize in results driven online media marketing campaigns and innovative ideas for creative advertising for local, national and globally based companies. We look forward to helping you achieve the success you deserve.
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