Mindshift Media: How to Effectively Captivate Your Online Target Audience

In the past, every business needed three things, a good product, a convincing sales pitch and a willing customer. With people doing more and more business online, that list of three has been steadily growing. The latest addition for the successful online business is multimedia. Having something like streaming video on a website is a must for every business wanting to be taken seriously.

Here is a sample of our home page introduction video, which greets visitors to our website and showcases a short flash video about our business and services.

In today's tech savvy world the importance of multimedia can not be understated. Online video can sell products, promote a business, benefit an organization, tell a story and improve the effectiveness of any website. That may sound like a lot for such a simple addition but video is the most powerful tool in the online marketplace. It can help sell products by offering customers a preview of the items they are interested in. Apple does this with all its products both before and after they are released. That way people can get all the information about an item before they buy, and get help using a product they may already own. When people can see the item before they buy, it builds a feeling of credibility that is missing from much of the online marketplace. This also helps to promote a business. Anyone can put up a website so consumers are looking for a professional, well presented company. A streaming video or motion graphic is just the thing to greet customers and welcome them, while also helping assure them that they are dealing with a legitimate company. Building consumer trust is just the beginning. Video and motion graphics can do so much more to promote a business. This is because they stick with customers long after they have left the page.

People remember 20% of what they hear and only 30% of what they see but a whopping 70% of what they hear and see! That means advertising and marketing money is much better invested in something more than just a simple banner add. People encounter hundreds of those each day and most consumers can’t remember a single one. Customers will remember more from a 3 minute video than they will from a huge block of text. That means company names and contact information are much more likely to be remembered. This benefits the entire organization by spreading the world about the company and helping people remember its message and goals.

The addition of multimedia is about more than just selling a product. It is about selling a company and its ideas. The right video and motion graphic can tell people the story of a company or instantly give consumers a window into what a business does. The possibilities are limitless and growing every day. It is the perfect investment for any company hoping to convey passion, excellence and professionalism along with information.

Sample Online Video Marketing Campaigns presented by: