Mindshift Media Honored with a 32nd Annual Telly Award

New York City, NY -- (June 24, 2011) The Winners of the 32^nd Annual Telly Awards have been announced.  With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. 

This year’s Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses.  A sample of Winners includes: Booz Allen Hamilton, Turner Studios, evans hardy + young,  Jack Morton Worldwide, BSX Digital Productions, Michigan State University, Quigley-Simpson, The Goodyear Tire & Rubber Co., FOX SPORTS NET, Nickelodeon, PriceWaterhouseCoopers, Bass Pros Shops Film & Video Productions, Lockheed Martin, Miami Dolphins Ltd., Vox Pop Films, AEG Network LIVE, Kansas City Chiefs, Walt Disney Parks & Resorts, Outdoor Channel, Time Warner Cable, Johns Hopkins Children's Center, Cause & Effect Productions, Inc., The Lighthouse Film Company, Eveo, Inc.

Mindshift Media was recognized with a Telly award for the category: Internet/Online Programs, Segments, or Promotional Pieces. The online media campaign that was awarded a Telly is the national multimedia marketing campaign launching unsocial.mobi, a mobile based application for the iPhone, Android and Blackberry. 

                                       

                             UNSOCIAL - "Generate Opportunities in Real Time"

MAX DISPATCH from Zetron

Introducing MAX DISPATCH from Zetron! Mindshift Media in association with STVP produced this multimedia marketing campaign exclusively for Zetron and was launched at the International Wireless Communications Expo in Las Vegas.

For over 30 years, Zetron has been providing communications solutions to customers in public safety, transportation, and utilities.

Zetron products include highly integrated, state-of-the art radio dispatch, 9-1-1 call-taking, and fire station alerting systems.

With thousands of systems installed and over 15,000 console positions deployed worldwide, Zetron products have earned their reputation for reliability, adaptability and performance.

Zetron announces the new MAX Dispatch System!

Zetron's new MAX Dispatch gives you the solid reliability and performance you expect from Zetron in a breakthrough, IP-based dispatch console system.

FEATURES: 

* Intelligent UI selectively displays important information. Reduces information overload automatically, allowing the dispatchers to focus on the incident at hand. 

* Built-in Network Health Monitor provides constant, real-time feedback. Automatically makes both users and technicians aware of network conditions that could degrade performance. 

* IT EZ automatically configures IP parameters within the local network. Reduces IT labor and helps avoid system conflicts. 

* Dual connections allow for complete end-to-end network redundancy. Keeps your system up and running in the event of a loss of a network.


With thousands of systems installed and over 15,000 console positions deployed worldwide, Zetron products have earned their reputation for reliability, adaptability and performance.

                                   

UNSOCIAL - Revolutionary Mobile Application

 

unsocial National Multimedia Campaign  

Produced by: Mindshift Media
in association with STVP

What is Unsocial?

Unsocial is a great new mobile application that connects you with business professionals in your proximity that you need to know.

Why do I need to use Unsocial?

unsocial facilitates your business in several ways... It enables you to take your brand mobile, and broadcast who you are and what you do to business professionals in your proximity. Connecting you with the business professionals you need, and the professionals who need you. unsocial provides you with detailed lists of professional events in your area where you can maximize your brand.

Recent Articles about unsocial

http://mashable.com/2010/10/18/unsocial-mobile/

http://www.gomonews.com/foursquare-meets-linkedin-unsocial-uncloaks-for-iphone-and-android/

 http://techcrunch.com/2010/10/18/unsocial-foursquare-plus-linkedin-minus-all-your-friends/

http://bit.ly/aF3wcP

For more information about unsocial, log onto their website: www.unsocial.mobi

Blog Posting by: Tyler Griffin, Creative Director - Mindshift Media
Multimedia Production by:  www.Mindshift-Media.com

How to Effectively Captivate Your Online Target Audience - Broadcast Your Brand!

                                                                                         

In the past, every business needed three things, a good product, a convincing sales pitch and a willing customer. With people doing more and more business online, that list of three has been steadily growing. The latest addition for the successful online business is multimedia.  Having something like streaming video on a website is a must for every business wanting to be taken seriously.

Here is a sample of our home page introduction video, which greets visitors to our website and showcases a short flash video about our business and services.

 

In today's tech savvy world the importance of multimedia can not be understated. Online video can sell products, promote a business, benefit an organization, tell a story and improve the effectiveness of any website. That may sound like a lot for such a simple addition but video is the most powerful tool in the online marketplace. It can help sell products by offering customers a preview of the items they are interested in. Apple does this with all its products both before and after they are released. That way people can get all the information about an item before they buy, and get help using a product they may already own. When people can see the item before they buy, it builds a feeling of credibility that is missing from much of the online marketplace. This also helps to promote a business. Anyone can put up a website so consumers are looking for a professional, well presented company. A streaming video or motion graphic is just the thing to greet customers and welcome them, while also helping assure them that they are dealing with a legitimate company. Building consumer trust is just the beginning. Video and motion graphics can do so much more to promote a business. This is because they stick with customers long after they have left the page.

People remember 20% of what they hear and only 30% of what they see but a whopping 70% of what they hear and see! That means advertising and marketing money is much better invested in something more than just a simple banner add. People encounter hundreds of those each day and most consumers can’t remember a single one. Customers will remember more from a 3 minute video than they will from a huge block of text. That means company names and contact information are much more likely to be remembered. This benefits the entire organization by spreading the world about the company and helping people remember its message and goals.

The addition of multimedia is about more than just selling a product. It is about selling a company and its ideas. The right video and motion graphic can tell people the story of a company or instantly give consumers a window into what a business does. The possibilities are limitless and growing every day. It is the perfect investment for any company hoping to convey passion, excellence and professionalism along with information.

Sample Online Video Marketing Campaigns presented by:

  

Flash Video Marketing Campaigns for Websites

Business and Corporate Multimedia Marketing

Promotional Video Marketing 

Television Commercials Streamed to your Website to Market Your Business

Non Profit Video Marketing

Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media
Written By: Brad Girtz - Mindshift Media Blogger