There are plenty of people out there advocating social media. It has been touted online and in the press as the next generation of communication. This very blog has dedicated many articles to the subject. Despite all that, some companies are still on the fence about social media.
After all, it can be hard to understand the true power of sites life Facebook or Twitter, when huge corporations like Apple or CNN are using them. Social networking may be good for them but it could also be that they are just so popular, that people will seek them out wherever they are. That being said, there is one example free from any corporate celebrity or huge budget, that example is a 21 year old college student named Elise Hall. Using a campaign based largely on Facebook and Twitter, she was just elected to the Oklahoma State House of Representatives. Needless to say, before her political campaign, Hall was a fairly ordinary college student. She had not political war-chest or fame to catapult her into public office, just a computer and the drive to succeed. Using Facebook and Twitter, Hall beat out her opponents.
She did all that while still studying and attending classes. By regularly tweeting and organizing her supporters via social networks, Hall was able to enlist an army of followers. In fact, her cunning use of social media not only got her elected, it got her on CNN, a feat any good business owner would love to replicate. This means two things, a promising political career for Hall, and another good reason for every business to get involved with social media.
Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media
Written By: Brad Girtz - Mindshift Media Blogger
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