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"One Nation Under Online Video" :: Online VIDEO is 5.33x more effective than TEXT

Web surfers spend an average about 48 seconds on a website, unless that website has a video.  When a website has a video, viewers spend an average of about 5 minutes and 50 seconds on a site, or 5.33 times more time than on a text website!

Think that’s impressive?  Just wait until you get a load of all the other impressive statistics that the video has to offer, such as the fact that optimized websites with video are 53 times more likely to appear on the front page of Google, or that in the last three years mobile video traffic has increased a whopping 5,000 percent!

If you don’t already have video on your website you’ll be champing at the bit to get some video up. 











Written By: Megan O'Neill (Social Times)
Source: Social Times
Infographic 

Created by: Column Five

Wistia

Sources: Wired.com

     

The 2nd Most Visited Website in the World - History of YOUTUBE!

YouTube and its advertising strategy since its founding in 2005.

Infographic from: Mashable.com
Design by: Emily Caufield
Research by: Lauren Drell

"Become Legendary" - Michael Jordan (NBA Hall of Fame)

The Michael Jordan exhibit continues to grab attention around the country and the world! This exclusive exhibit is currently being displayed in the Basketball Hall of Fame. Now, photos and various video commercials from NIKE are being viewed by millions across the world.

Check out these powerful videos showcased as part of the "Become Legendary", Michael Jordan series.

Inspirational videos with a true message, from the voice of the GREATEST!

It’s not about the shoes
It’s about knowing where you’re going
not forgetting where you’ve started
It’s about having the courage to fail
Not breaking when you’re broken
taking everything you’ve been given
and making something better

It’s about work before glory
And what’s inside of you
it’s doing what they say you can’t

It’s not about the shoes
It’s about what you do in them
It’s about being what you were born to BE!

Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media

The Secret Strategies Behind Many "Viral" Videos

 Anyone with online video, dreams of the day their creation will go viral. It is like winning the world cup and super bowl at the same time. A tiny investment in video is suddenly the most talked about thing on the web and everyone is watching it. Unfortunately, there is no guarantee that any video will hit it big online. 

People have spent vast amounts of time and money on videos that have fallen flat. That having been said, it takes more than lots of luck to be the next big online sensation. Mindshift Media recommends the following important rules to consider when attempting to produce an online multimedia campaign that will ultimately go VIRAL!

Rule 1: Make a video for people who are bored at work. There are hundreds of millions of people around the world sitting at a computer with nothing to do. They surf sites like YouTube looking for funny or interesting videos and sharing them with friends. While the idea of so many slacking employees may scare any good business person, it has created one of the best and most lucrative avenues for viral videos. By creating a video these people will want to share, companies can tap in to a pool of viewers larger than that of any major television networks.

Rule 2: Use what Jonah Peretti (CEO of Buzzfield) calls “The Mullet Strategy”. That is, business in front, party in back. Keep the front page of your website serious and put all the crazy silly stuff in back. That way the site still looks professional but there is something fun as well to keep people coming back.







Rule 3: Brands should use big seed marketing. That means anyone trying to sell a brand needs to spend some money. By making a really good campaign/video and paying to have it in a few high profile places, social media will pick up parts of the video faster and businesses can get the viral boost they crave for free.

Rule 4: Target the maniacs. The goal of any good viral campaign should be to target people like Lady Gaga, Kanye West and Perez Hilton, because they are the people who get involved and stir stuff up. When they rant about something or get involved with a product, the world knows. The web is run by maniacs and when they speak, consumers listen.

Rule 5: Companies need to always be pushing themselves and looking for new customers and new markets. The moment they stop, so does the companies growth. The same is true for any viral video. The moment people stop pushing it, the video flops.

These five rules are by no means a guarantee that a video will go viral, but they are the result of a decade of hard work and research from many successful corporations and Fortune 500 companies. They may not always work, but ignoring them is a good way to loose the race to go viral.

Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media

Written By: Brad Girtz - Mindshift Media Blogger