YouTube for Business: Online Video Marketing for Any Business

YouTube is more than just a place to watch funny videos. With millions of daily viewers and a global reach, the Internet giant is a perfect platform to advance any business. It can be used in three basic ways, internal communication, external communication and external feedback.

The first of these is internal communication, or communication inside a company. Businesses can use YouTube to upload and enhance presentations and meetings. This allows a company to reach all of its employees at once. Using one well-designed YouTube video can save countless meetings and allows people to refer back to the video if they have any questions. The ability to deliver a clear and concise message extends well beyond internal communication.

YouTube is a spectacularly effective way for companies to take their message directly to consumers. YouTube videos can showcase and explain products to customers, highlight services, build credibility and even give instruction. A great example of this is Apple. They produce videos for all of their products. This builds consumer trust and allows Apple to show off its latest gadgets. More importantly, these videos create a buzz around products. That helps sales and improves the bottom line. The videos also open new channels of communication.

When a business uploads a video, potential customers are able to comment. Those comments are external feedback. This give companies access to important consumer ideas and opinions. It also removes communication barriers and allows businesses to react faster to the changing demands of consumers.





In the modern world of business, communication is key. The company that can deliver its message most effectively has a distinct advantage over the competition. That makes YouTube a vital part of every successful companies communication and marketing strategy.


Apple Utilizing YouTube to Explain the iPod Touch
 

River Forest Financial YouTube/Website Video Campaign
Produced By: Mindshift Media
 

Zeekee Interactive Experiences Tremendous Success with YouTube  & Multimedia Campaign
Produced By: Mindshift Media & STVP
 
Mindshift Media provides our clients with many tools needed to succeed in today's global marketplace. Our unique and comprehensive approach to advertising enables us to accommodate a variety of clients, including businesses, organizations, non-profit’s and individual’s.We successfully service a variety of clients every day, and we're ready to earn your business too. We enjoy working with results-oriented businesses and ambitious entrepreneurs. Mindshift Media provides various Social Networking Marketing plans to successfully promote your business on YouTube. Contact us today and see how Mindshift Media can assist your company in creating a Global presence on YouTube and other Social Networking websites.
 
 
 
Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media