At Mindshift Media, we specialize in innovative online media campaigns and solutions for all of your visual communication needs. Our award winning team create an effective digital marketing approach, incorporating cutting-edge tactics and results driven strategies. We look forward to helping you achieve the success you deserve!

Thursday, May 13, 2010

Effective Logo Design and Brand Development Tips





A company’s logo is often the first thing their customers see. That makes it a crucial part of any business. It can also make designing a logo very difficult. While there is no formula for designing the perfect logo, there are a few simple rules to follow. The first is to keep it simple. Logos need to be easy to recognize, memorable and adaptable. A simple logo is easier to remember and recognize, even at a distance. Simple logos can also be photo copied, put on business cards and resized to fit any need without much trouble.


Along with representing a company, a logo should attract attention. The best way to do this is by using bright colors. This allows the logo to jump off the page at potential customers. Finally, it is important to make sure a logo looks good both online and in print. That way it can be used as a letterhead as well as an online marketing tool. The right logo can make a company more memorable, marketable and profitable. It is an essential part of any good business.





Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media

1 comments:

logo designs said...

Excellent post, thanks for collating the information. I have been searching google and yahoo for information related to this and it led me to your blog! :-)

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