Shakespeare once said, A rose by any other name would smell as sweet. This is a lovely sentiment, but when it comes to naming a company, it is wrong. The name of a company is often its first impression. It tells potential customers all about that company and can often make or break a sale. Finding that perfect moniker can be tricky but there are six easy steps that can help.
Step one is all about telling the customer who you are. A name becomes a companies brand. It will be inexorably linked to everything else the company does so it must show who they are. Choose a name that does not reflect the identity of a company only harms the brand.
Step two is making sure a company name tells what the company does. The name must at least hint at the companies products or services. If it does not, customers may not know what a company does.
Step three in choosing a name is making sure that name tells customers not just what you do, but how you do it.
Step four is finding a name that is unique and helps you stand out from the competition. To do this, pinpoint how a business is special and what is does different or best. That way customers know they are getting something special. Once a name reflects who a company is, what they do, how they do it and how they are unique, it needs to spark the interest of consumers. This is step four. When choosing a name it is important to incorporate words that suggest the qualities that are most interesting to customers. Knowing what words appeal to a companies target audience make it easy to incorporate those words into a name.
The final step is encouraging the customer to take action. A name needs to be sound approachable. If it is to pretentious customers may be discouraged. The best names make customers want to call the company. They sound professional, yet inviting. That may sound like a lot to ask of a name, but with a little research and some thought, any company can find a name that suits them and their customers.
Written By: Brad Girtz - Mindshift Media Blogger
Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media
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