The 2nd Most Visited Website in the World - History of YOUTUBE!

YouTube and its advertising strategy since its founding in 2005.

Infographic from: Mashable.com
Design by: Emily Caufield
Research by: Lauren Drell

"Become Legendary" - Michael Jordan (NBA Hall of Fame)

The Michael Jordan exhibit continues to grab attention around the country and the world! This exclusive exhibit is currently being displayed in the Basketball Hall of Fame. Now, photos and various video commercials from NIKE are being viewed by millions across the world.

Check out these powerful videos showcased as part of the "Become Legendary", Michael Jordan series.

Inspirational videos with a true message, from the voice of the GREATEST!

It’s not about the shoes
It’s about knowing where you’re going
not forgetting where you’ve started
It’s about having the courage to fail
Not breaking when you’re broken
taking everything you’ve been given
and making something better

It’s about work before glory
And what’s inside of you
it’s doing what they say you can’t

It’s not about the shoes
It’s about what you do in them
It’s about being what you were born to BE!

Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media

A Revolutionary Business Networking Mobile Application - UNSOCIAL

Multimedia Campaign Produced by: Mindshift Media in Association with STVP

Social networking is a fast growing field dominated by giants. Companies like Facebook, Linkedin and Foursquare have proven how important social networking can be. By connecting users to the people they know, these companies have supplemented the natural network of friends most people have. This proven formula has a challenger though. The appropriately named Unsocial just became the first social networking application that does not care who your friends are. 

Instead, it focuses on connecting users to people they should know. The idea is fairly simple. Unsocial is a smart phone app for Iphone, Android and Blackberry that broadcasts a users personal brand, who they are and what they do to the people around them. The goal is to connect people in related fields. In essence, it introduces you to all the people you should know but don’t. Unsocial launched their groundbreaking application on October 18 at this years Discovery Beat in San Francisco.

For those not in the know, Discovery Beat is an annual meeting of the biggest and most influential app developers. The goal is to find that secret recipe for app discovery and help make new contacts in the industry. Unsocial took discovery beat by storm. 

They were the official conference app of Discovery Beat, and they have been riding the wave of good press ever since. Their app has already garnered praise from the likes of Mashable.com, which said, “It makes locating people at the same event who share similar interests less of a hassle. You can also send notes via the app without having to give away any private info until you know you want to make a connection.”  

http://mashable.com/2010/10/18/unsocial-mobile/

Unsocial has also had favorable mentions from Tech Crunch, which said Unsocial is, “ideal for large conferences or similar events where attendees have a limited amount of time to identify high-value contacts”. The newly launched app even got a mention in The New York Times. All this good press is even more amazing, given that Unsocial is only currently available in San Francisco, New York and more cities soon to come! 

With the developers promising to bring more cities online soon people are almost certainly going to hear a lot more about Unsocial in the future. When this app becomes available globally, a morning commute could become the perfect networking opportunity. Packed trains, busses and subways will become something other than just an inconvenience, they will be the social networking equivalent of speed dating. With so many possibilities, Unsocial is poised to revolutionize the business world and bring a whole new dimension to the social network. 

www.unsocial.mobi

Blog Posting by: Tyler Griffin - Creative Director, Mindshift Media

Written By: Brad Girtz - Mindshift Media Blogger

Multimedia Production Provided by: www.Mindshift-Media.com 

Further information regarding Unsocial: www.unsocial.mobi

The Secret Strategies Behind Many "Viral" Videos

 Anyone with online video, dreams of the day their creation will go viral. It is like winning the world cup and super bowl at the same time. A tiny investment in video is suddenly the most talked about thing on the web and everyone is watching it. Unfortunately, there is no guarantee that any video will hit it big online. 

People have spent vast amounts of time and money on videos that have fallen flat. That having been said, it takes more than lots of luck to be the next big online sensation. Mindshift Media recommends the following important rules to consider when attempting to produce an online multimedia campaign that will ultimately go VIRAL!

Rule 1: Make a video for people who are bored at work. There are hundreds of millions of people around the world sitting at a computer with nothing to do. They surf sites like YouTube looking for funny or interesting videos and sharing them with friends. While the idea of so many slacking employees may scare any good business person, it has created one of the best and most lucrative avenues for viral videos. By creating a video these people will want to share, companies can tap in to a pool of viewers larger than that of any major television networks.

Rule 2: Use what Jonah Peretti (CEO of Buzzfield) calls “The Mullet Strategy”. That is, business in front, party in back. Keep the front page of your website serious and put all the crazy silly stuff in back. That way the site still looks professional but there is something fun as well to keep people coming back.







Rule 3: Brands should use big seed marketing. That means anyone trying to sell a brand needs to spend some money. By making a really good campaign/video and paying to have it in a few high profile places, social media will pick up parts of the video faster and businesses can get the viral boost they crave for free.

Rule 4: Target the maniacs. The goal of any good viral campaign should be to target people like Lady Gaga, Kanye West and Perez Hilton, because they are the people who get involved and stir stuff up. When they rant about something or get involved with a product, the world knows. The web is run by maniacs and when they speak, consumers listen.

Rule 5: Companies need to always be pushing themselves and looking for new customers and new markets. The moment they stop, so does the companies growth. The same is true for any viral video. The moment people stop pushing it, the video flops.

These five rules are by no means a guarantee that a video will go viral, but they are the result of a decade of hard work and research from many successful corporations and Fortune 500 companies. They may not always work, but ignoring them is a good way to loose the race to go viral.

Blog Posting By: Tyler Griffin, Creative Director - Mindshift Media

Written By: Brad Girtz - Mindshift Media Blogger

Optimizing Online Marketing and Advertising Campaigns

Starting an online ad campaign is an involved process, especially for the inexperienced. Advertising is a specialized field with its own series of challenges. Simply deciphering the jargon can seem impossible. To understand how a good ad campaign is run, it is important to know how to analyze a campaign.

The first step is locating the target audience. Find a website with plenty of traffic, that caters to the target audience. This is like finding a good fishing hole, it may take a few tries but eventually you find a good place. Once you have found a suitable site to advertise, you will need to run an advertising audit. This means looking at every part of the advertising campaign to see what is making money and what needs improvement. First, look at click through rates. This is the number of people who actually clicked on the ad and were redirected back to the advertised website. These numbers give you initial indications of how the ad is preforming, but they can be deceiving. For instance, they do not take into account accidental clicks or people who clicked on the ad, only to immediately leave the site.

To better understand an online ad campaign, advertisers must move beyond click through rates and look at engagement rates and overall ad performance. Engagement rates are the number of people who actually navigated around the site, commented on products, and/or purchased a product. In short, they spent time with the site and its content. These numbers should have a direct correlation with the overall ad performance. Sales should go up in proportion to the number of people clicking through and engaging with a site. Along with these tools, advertisers should be using “intent to purchase studies”. This is a complex term, meaning a study taken before and after an ad campaign, that looks at the target audiences willingness to buy a product. The goal of the study is to gauge any change in the buyers opinion of a product due to an advertising campaign.

Intent to purchase studies provide, what is possibly the most reliable data to understand the effectiveness of an online ad campaign. Using these tools, even a first time advertiser can better understand how to improve and tailor their ad to increase revenue and maximize effectiveness.

Zeekee Interactive Experiences Success with Online 
Multimedia Marketing Campaign 

(Produced by: Mindshift Media and STVP)

Blog Posted By: Tyler Griffin, Creative Director - Mindshift Media
Written By: Brad Girtz - Mindshift Media Blogger