At Mindshift Media, we specialize in innovative online media campaigns and solutions for all of your visual communication needs. Our award winning team create an effective digital marketing approach, incorporating cutting-edge tactics and results driven strategies. We look forward to helping you achieve the success you deserve!

Friday, December 9, 2011

The Michael-Ryan Pattison Foundation - "Look Me in the Eyes"

On May 28th of 2005 Michael-Ryan Pattison broke his neck diving into Lake Chelan. This accident left him a quadriplegic with little movement below his shoulders. Michael-Ryan graduated from Woodinville High School in 2003 where he played all sports. At the time of his accident he was heading into his junior year at Washington State University and was active in basketball, skiing, bird hunting, weight lifting and about everything a 20-year old could do.

Following his horrific accident and injury, Michael-Ryan became keenly focused on helping others with spinal cord injuries and has done an excellent job of raising awareness and funding for that cause.

The Michael-Ryan Pattison Foundation was established in 2006 so others with spinal cord injuries can access the best possible care for their disability. Michael-Ryan serves as President of the Foundation. The Foundation has organized several fundraising events including auctions and golf tournaments organized with the help of his family and caring friends including the Seattle Seahawks. In the last year, Foundation funds have been used to purchase specialized equipment as well as fund specialized exercise therapy here in the Seattle area for others in need.

In his own words, "I'm so very thankful for the opportunities that have been placed in front of me to help others that are less fortunate yet are in the same boat as myself. This community of people will continue to get better and we will do so by reaching my ultimate goal of building a rehabilitation facility here in the Seattle area."

Michael-Ryan's own recovery efforts continue along with ever increasing time and energy to building his Foundation.

Contact Michael-Ryan:

The Foundation:



Media Campaign Produced By:

Friday, November 11, 2011

"One Nation Under Online Video" :: Online VIDEO is 5.33x more effective than TEXT

Web surfers spend an average about 48 seconds on a website, unless that website has a video.  When a website has a video, viewers spend an average of about 5 minutes and 50 seconds on a site, or 5.33 times more time than on a text website!

Think that’s impressive?  Just wait until you get a load of all the other impressive statistics that the video has to offer, such as the fact that optimized websites with video are 53 times more likely to appear on the front page of Google, or that in the last three years mobile video traffic has increased a whopping 5,000 percent!

If you don’t already have video on your website you’ll be champing at the bit to get some video up. 

Written By: Megan O'Neill (Social Times)
Source: Social Times
Created by: Column Five

Thursday, October 27, 2011

The 2nd Most Visited Website in the World - History of YOUTUBE!

YouTube and its advertising strategy since its founding in 2005.

Infographic from:
Design by: Emily Caufield
Research by: Lauren Drell

Friday, July 22, 2011 - New Online Lost and Found System :: (Media Campaign)

We all have stuff ... Protect it! 

Found It is a revolutionary new lost and found service that needed some assistance creating buzz and getting the word out about their new company. Their solutions allow individuals to track lost items and provides finders incentives to return those lost items. is secure, giving users who sign up greater comfort in knowing they may recover their belongings quickly, easily, and most importantly, without ever giving up their personal identity. To achieve their goal, company officials turned their attention to video. Mindshift Media, along with STVP, produced this campaign that was created exclusively for Found It and revealed at the company’s launch party in Seattle, Washington.

It's EASY -- sign up for an account, place your stickers and start using today. 

It's AFFORDABLE -- Plans start at just $19.99 per year. 

It's RELIABLE -- Found it uses a simple system in concert with cutting edge technology to help you recover lost belongings quickly and easily. 

It's SECURE -- Protecting your identity is our biggest priority. Our system allows someone to immediately contact you via email, text OR phone without ever knowing your personal information. 

Welcome to Found It The new online lost and found service allows individuals to track lost items and give finders incentives to return the lost items. 

Media campaign created exclusively for Found It by Mindshift Media in association with STVP

Thursday, July 21, 2011

Apollo 13 - "Houston, we have a problem." Living Legends of Aviation Awards - 2011 (Jim Lovell)

Many Hollywood and aviation celebrities gathered for the 8thannual Living Legends of Aviation Awards at the Beverly Hilton in Beverly Hills. This event, which by many is considered “the Oscars of Aviation” is all about recognizing and honoring individuals with great and significant contributions to the field of aviation.
With the challenges for the aviation industry of recent years, this event plays an important role, not only to recognize individuals with great achievements as aviators and entrepreneurs, but also to highlight everything that is made possible through the work of aviation. This includes humanitarian efforts, rescue operations and the role of aviation in enabling commerce to take place.
Rather than just being a “star studded” event, many Hollywood and Aviation celebrities are passionate about aviation and attend this gathering to help pushing the message of keeping the dream of flight alive and to make it real to people that aviation is not just something for a few select individuals but plays an important role in today’s society.  
The current 70 people who are now part of the Living Legends of Aviation are people of remarkable accomplishments, in aviation. Members include entrepreneurs, innovators, industry leaders, record breakers, astronauts, pilots who are now celebrities and celebrities who have become pilots.
John Travolta, the Ambassador of Aviation is himself a Legend of Aviation and started flying at the age of 17. He presented the newest Inductee Mr M Laurent Beaudion, the CEO of Bombardier with his award. His accomplishments to bring aviation forward are nothing short of remarkable.
Sean Tucker, the award emcee, always has an enthusiasm for aviation that is contagious to anyone he gets in contact with. From a reliable source, and from what I have seen with my own eyes, he is probably the greatest aerobatics pilots currently flying at air shows – a true professional in his field.
Actors and Pilots Harrison Ford and Kurt Russell gave out several recognitions at the event. Harrison Ford has done a remarkable job to introduce people and our youth to flying and is a great proponent and spokesman for aviation.  Awards included the “Aviation Legacy Award” given to Pat Epps, Atlanta, Georgia. Captain “Sully” Sullenberger awarded Captain James Lovell, Apollo 13 Commander, the “Captain Cool Award”. Sully mentioned that the only thing he really had in common with Mr. Lovell was that they both landed in water, but on the other hand, Mr. Lovell was supposed to!  Buzz Aldrin was in attendance as well, the second person to put a foot on the moon.

Thursday, June 30, 2011

Mindshift Media Honored with a 32nd Annual Telly Award

New York City, NY -- (June 24, 2011) The Winners of the 32nd Annual Telly Awards have been announced.  With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. 

This year’s Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses.  A sample of Winners includes: Booz Allen Hamilton, Turner Studios, evans hardy + young,  Jack Morton Worldwide, BSX Digital Productions, Michigan State University, Quigley-Simpson, The Goodyear Tire & Rubber Co., FOX SPORTS NET, Nickelodeon, PriceWaterhouseCoopers, Bass Pros Shops Film & Video Productions, Lockheed Martin, Miami Dolphins Ltd., Vox Pop Films, AEG Network LIVE, Kansas City Chiefs, Walt Disney Parks & Resorts, Outdoor Channel, Time Warner Cable, Johns Hopkins Children's Center, Cause & Effect Productions, Inc., The Lighthouse Film Company, Eveo, Inc.

Mindshift Media was recognized with a Telly award for the category: Internet/Online Programs, Segments, or Promotional Pieces. The online media campaign that was awarded a Telly is the national multimedia marketing campaign launching, a mobile based application for the iPhone, Android and Blackberry. 

                             UNSOCIAL - "Generate Opportunities in Real Time"

Monday, April 4, 2011

MAX DISPATCH from Zetron

Introducing MAX DISPATCH from Zetron! Mindshift Media in association with STVP produced this multimedia marketing campaign exclusively for Zetron and was launched at the International Wireless Communications Expo in Las Vegas.

For over 30 years, Zetron has been providing communications solutions to customers in public safety, transportation, and utilities.

Zetron products include highly integrated, state-of-the art radio dispatch, 9-1-1 call-taking, and fire station alerting systems.

With thousands of systems installed and over 15,000 console positions deployed worldwide, Zetron products have earned their reputation for reliability, adaptability and performance.

Zetron announces the new MAX Dispatch System!

Zetron's new MAX Dispatch gives you the solid reliability and performance you expect from Zetron in a breakthrough, IP-based dispatch console system.


* Intelligent UI selectively displays important information. Reduces information overload automatically, allowing the dispatchers to focus on the incident at hand. 

* Built-in Network Health Monitor provides constant, real-time feedback. Automatically makes both users and technicians aware of network conditions that could degrade performance. 

* IT EZ automatically configures IP parameters within the local network. Reduces IT labor and helps avoid system conflicts. 

* Dual connections allow for complete end-to-end network redundancy. Keeps your system up and running in the event of a loss of a network.

With thousands of systems installed and over 15,000 console positions deployed worldwide, Zetron products have earned their reputation for reliability, adaptability and performance.


Tuesday, March 1, 2011

6 Examples of Innovative and Successful Guerilla Multimedia Marketing Campaigns

1. Absolut

2. Unicef

3. Volkswagen

4. Novocortex

5. Loctite

6. Sixt

Monday, February 28, 2011

Facebook vs Twitter :: A Breakdown of 2010 Social Demographics

A look at the breakdown...
2010 Social Demographics of:


Image/Statistics by: digitalsurgeons

Friday, January 7, 2011

A SWEET DEAL from PinkaBella Cupcakes in Bellevue Square - Voted #1 Best Desserts of 2010 in Western Washington

Only $17 for One Dozen Cupcakes at PinkaBella Cupcakes™ in Bellevue Square. 

A Sweet Deal! ($33 Value)

Deal Exclusively brought to you by:


About This Deal 

Voted #1 Best Desserts of 2010 by King 5 and Evening Magazines "The Best of Western Washington", PinkaBella Cupcakes™ are made by hand, baked with love and handled with care. Made with only the freshest ingredients, Sweet Cream Butter, Madagascar Bourbon Pure Vanilla, real Cream and Farm Fresh Eggs. Perfect for any occasion without needing an occasion at all.


*A portion of BIG Bellevue's proceeds from this exclusive deal will be donated to the Boys and Girls Club of Bellevue*

Oh cupcake, why do I love thee…let me count thy ways... 

PinkaBella Cupcakes™ have done cupcakes for several of my events. It doesn’t matter what other food you serve as long as you serve PinkaBella Cupcakes™. They go first and are the only thing your party guests will talk about after. Hit of the party! They are reason alone to invite friends over.
~ Mary Beth Maines in Bellevue, Washington

PinkaBella Cupcakes™ are the best I’ve had. Every flavor is delicious, the presentation is classy and fun, and I would highly recommend ordering these cupcakes if you want to offer a wonderful treat to your party, wedding, shower guests.
~ Becky Flitsch in Bellevue, Washington

Your cupcakes are amazing! Truly the most delightful scrumptious treat I have ever had! The cupcakes were a huge hit at the party…my friends are still talking about how delicious they were.
~ Angelina Olsen in Bellevue, Washington
"Perfect for any occasion without needing an occasion at all."
- PinkaBella Cupcakes™

To purchase this deal or sign-up for upcoming BIG Bellevue deals, log onto the website:



Saturday, January 1, 2011

The Book is called Opportunity and its first chapter is New Year's Day

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day. - Edith Lovejoy Pierce

Cheers to a new year and another chance for us to get it right. - Oprah Winfrey
 One resolution I have made, and try always to keep, is this:  To rise above the little things. - John Burroughs
The object of a new year is not that we should have a new year. It is that we should have a new soul. - G.K. Chesterton